Carmina Shoemaker is a company started by Matías Pujadas in the year 1866, on the beautiful island of Mallorca. Six generations after, the company is stronger than ever, recognized as a leading high-quality, hand-made shoe company, and with stores in Barcelona, Palma de Mallorca, Saint Petersburg, Paris, Singapore and Madrid. It has also a strong following in America, Asia, Europe and Oceania.
Following its growth and expansion, Carmina decided to enhance the online store and offer their clients a new powerful online configurator, to allow customers to design a personalized shoe model following a simple, straightforward process.

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The customization tool developed by TLG allows the users the possibility to select different options (models, materials, colors, buckles, toe, laces, etc.) and create a totally customized shoe, as well as offering the possibility of incorporating the initials in the sole and the full name on the lining.
In this post, we will describe in details how this powerful tool works and how Carmina’s clients can get the most out of it.
The first time the configurator is accessed, a layer is automatically displayed on the top bar, highlighting the necessary steps and the overall procedure to perform the configuration.

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The first step of the process is the selection of the type of footwear to create. There are 5 types to choose from:  Blucher, Boots, Loafers, Buckle, Oxford.

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Once the shoe type is selected, (in this case “Boots”), we then proceed to selecting a model among all the options available, as shown below.

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Once the model is selected, the actual customization process starts. Depending on the shoe that has been chosen, the number of total steps vary: each step guides the user in the process of customization, while visual elements aimed at simplifying the procedure are displayed.

Here are the steps we took:

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Throughout the whole process, the user is always shown at which step of the procedure he is currently at, what to select and the available options.
This method developed by TLG ensures that the process is as simple and user-friendly as possible.

  • Steps to be taken

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  • Image of the selected model and area + price : the price is dynamically updated throughout the process so that the user can always know the total price of the product depending on the different options selected.

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  • Selection of the type of material that can be incorporated in the product.

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  • Selection of the color

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Once all the steps are finalized, a summary will be displayed with all the options selected and the final cost of the product. It is then only needed to add the product into the basket and finish the buying process with our one-step checkout.

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This new feature, developed by TLG eCommerce development team,  has already proved to be a customers favorite, already exceeding the Carmina’s expectation in terms of traffic and sales.

Contact us to know more about online customization tools.